Lead-Generating
Content Engine:
Altaris's Success
Story with Bluebird

Before partnering with Altaris, Bluebird had worked with several marketing agencies, none of which yielded satisfactory results. Despite investing in multiple Google Ads campaigns, they struggled to generate leads and were not advised to explore alternative content formats also. With most clients acquired through referrals, there was minimal ROI from marketing efforts. The goal for Altaris was clear: Generate leads for Bluebird's sales team.

We restructured Bluebird's Google Ads campaigns to better capture existing demand. This involved extensive keyword research, A/B testing of ad creatives, and optimising landing pages to increase conversion rates. The revamped campaigns were designed to reach high-intent prospects actively searching for recruitment services in the SaaS industry.

Recognising the potential for thought leadership within Bluebird's team, we developed a content strategy to position them as industry authorities. We onboarded 14 LinkedIn thought leaders from Bluebird and equipped them to post weekly from their LinkedIn accounts. These posts were designed to share valuable insights, industry trends, and expert opinions, effectively positioning Bluebird as a thought leader in the SaaS recruitment space.

The awareness content we produced together, with expert input from Bluebird and content production by Altaris, included thought leader posts, SEO blogs, videos, and carousels. They aimed to funnel prospects towards mid- and bottom-of-the-funnel content like banner ads and testimonials. This comprehensive strategy guided prospects through the buyer's journey, leveraging demand generation methods to drive tangible results for Bluebird.