Case /
54% increase in
pipeline with Demand
Generation strategy
Of inbound pipeline over 7 months
Of total engagements (clicks, video views, social engagements) on Google Ads and LinkedIn Ads
ApproachValue-led content
generation
and distribution
We've introduced a new marketing system that focuses on high-quality content creation in their areas of expertise. Based on the input of their Subject-Matter Experts (more senior employees), we produced demand-gen videos, SEO-friendly blogs, and thought leadership content.
To better distribute this value-driven content, we optimized Storyteq's LinkedIn advertising strategy and set up a thought leadership program in which SMEs share organic content via their personal LinkedIn accounts. This way, the content effectively reaches their Ideal Customer Profile's niche.
Lastly, we conducted CRO audits to enhance the effectiveness of their landing pages in driving conversions.
ResultsOur efforts brought in
these results:
Of total engagements (clicks, video views, social engagements) on Google Ads and LinkedIn Ads
Of total engagement rate on Google Ads and LinkedIn Ads
Of inbound pipeline over 7 months
Ready to build your
marketing engine?
Book a Strategy CallTalk to
