Industry Insights
Why 90% of Marketing Attribution is Wrong (And How to Fix It)
Most companies are making critical attribution mistakes that cost them millions. Here's what you need to know.
Dec 12, 2024•8 min read
MarketingData Science Blog
Technical insights, case studies, and industry analysis from data scientists who understand marketing.
Featured • Technical Deep Dive
Building Customer Lifetime Value Models: A Step-by-Step Guide
Learn how to build predictive CLV models using machine learning to optimize customer acquisition and retention strategies.
Dec 15, 2024•12 min read
This comprehensive guide covers:
- Data collection and preprocessing
- Model selection and training
- Implementation and monitoring
Case Study
How We Used AI to Reduce Facebook Ad Costs by 58%
A detailed breakdown of the machine learning approach that transformed our client's Facebook advertising performance.
Dec 10, 2024•10 min read
Technical Deep Dive
Multi-Touch Attribution: Why Last-Click is Killing Your ROI
Discover why last-click attribution is fundamentally flawed and how to implement proper multi-touch models.
Dec 8, 2024•15 min read
Industry Insights
The Hidden Costs of Bad Marketing Data
Poor data quality costs companies an average of $3.1M annually. Here's how to identify and fix data issues.
Dec 5, 2024•7 min read
Case Study
The Attribution Model That Revealed $1.2M in Hidden Revenue
How we built a custom attribution system that uncovered massive revenue opportunities for a B2B SaaS client.
Dec 3, 2024•11 min read
Technical Deep Dive
Using Machine Learning for Customer Segmentation (With Code Examples)
Complete guide to implementing unsupervised learning for customer segmentation, including Python code examples.
Nov 30, 2024•18 min read
Industry Insights
Predictive Analytics vs. Reactive Reporting: A $500K Difference
Why most marketing teams are stuck in reactive mode and how predictive analytics can transform your results.
Nov 28, 2024•9 min read
Case Study
Building a Churn Prediction System That Saved 847 Customers
Step-by-step breakdown of how we built and deployed a churn prediction model that dramatically improved retention.
Nov 25, 2024•13 min read
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