MarketingAttribution Modeling
Stop giving Google Ads credit for sales that Facebook started and email closed. Our multi-touch attribution models show you exactly which marketing touchpoints drive real revenue.
See Your Complete Customer Journey
Most businesses only see the last click before purchase. We show you every touchpoint that influenced the decision.
Multi-Touch Attribution
Track every customer touchpoint across all channels to understand the true customer journey and optimize budget allocation.
Revenue Attribution
Connect marketing activities directly to revenue outcomes, showing exactly which campaigns and channels drive actual sales.
Cross-Channel Insights
Understand how different marketing channels work together to influence customer decisions and drive conversions.
Budget Optimization
Reallocate marketing spend to the highest-performing channels and campaigns based on actual revenue attribution data.
Why Multi-Touch Attribution Changes Everything
Compare different attribution approaches and see why most businesses are making decisions based on incomplete data.
First-Touch Attribution
Credits the first marketing touchpoint that introduced the customer to your brand
Last-Touch Attribution
Credits the final touchpoint before conversion (what most businesses use by default)
Multi-Touch Attribution (Our Approach)
Credits all touchpoints based on their actual influence on the customer's decision to purchase
$890K Hidden Revenue Discovered
How proper attribution modeling revealed massive untapped revenue for an EdTech company
CIALFO Education
EdTech Platform
The Challenge:
Spending $340K annually across 8 marketing channels with no clear understanding of which touchpoints drove actual student enrollments. Google Analytics showed last-click attribution, but the actual customer journey involved multiple touchpoints over 3-6 months.
Our Solution:
Implemented comprehensive multi-touch attribution modeling that tracks the complete student journey from first awareness through enrollment, connecting all marketing touchpoints to actual revenue.
Hidden revenue discovered from untracked channels
Improvement in marketing ROI
Reduction in customer acquisition cost
Marketing channels optimized simultaneously
Ready to See Your True Marketing ROI?
Get a free attribution analysis and discover exactly which marketing channels are driving your revenue.
Trusted by data-driven marketers